Gouged

The End of a Fair Price–and

What That Means for Your Wallet

The End of a Fair Price–and

What That Means for Your Wallet

Available September 29, 2026

Available September 29, 2026

A searing exposé of the new tools of corporate profiteering and a field guide to the deceptive tactics companies are using to cheat consumers out of their money—and how we can get ahead of them—from a leading voice in economic policy and executive director of a corporate watchdog think tank

A searing exposé of the new tools of corporate profiteering and a field guide to the deceptive tactics companies are using to cheat consumers out of their money—and how we can get ahead of them—from a leading voice in economic policy and executive director of a corporate watchdog think tank

Everywhere you turn, Americans are getting ripped off: Online ticket sellers hide behind exorbitant extra fees. Landlords use software to band together and organize artificial rent hikes. Ride-sharing apps spike the fare when it rains. And car companies install software that reports your driving behavior to insurance companies so that they can hike your premiums. Surveillance pricing, algorithmic price fixing, and other high-tech forms of price gouging are the latest frontiers in corporate profiteering—and they’re gutting the American economy and your wallet.


In Gouged, economics expert and veteran consumer advocate Lindsay Owens takes us inside the corporate boardrooms where pricing decisions are made, uncovering the tricks, traps, and grifts corporations use to jack up the price you pay at checkout. From data collection to drone surveillance, modern technology provides companies a staggering arsenal of sophisticated tools to squeeze as much money out of consumers as possible, resulting in record profits. Drawing on original reporting, shareholder meeting transcripts, and rigorous economic analysis, Owens takes aim at Big Tech behemoths, airlines, health insurance companies, and others to pull back the curtain on how price gougers are coming for almost every line item in your household budget, from doctor visits to rent, groceries to diapers, and even your summer vacation.


Gouged arms us with the essential knowledge we need to first recognize, then sidestep the traps that corporations try to conceal from us. In a world where price gouging has become ubiquitous, Gouged is necessary reading for anyone looking to stay an informed consumer, save money rather than surrender it to greedy CEOs, and stand up for fair prices in America.

ABOUT THE AUTHOR

ABOUT THE AUTHOR

Lindsay Owens, PhD

Lindsay Owens, PhD

Lindsay is president and CEO of the Groundwork Collaborative, a leading economic think tank and corporate watchdog in Washington, D.C. A nationally recognized public policy expert, she is widely sought after for media commentary, congressional testimony, and innovative investigative research on corporate malfeasance, financial markets, consumer protection, and affordability.

She regularly advises government officials, candidates for elected office, and members of Congress and has served as a senior advisor to lawmakers including Senator Elizabeth Warren. Her writing has appeared in The New York Times, The Washington Post, and Rolling Stone, and she frequently contributes to CNN, CNBC, CBS, Bloomberg, the Wall Street Journal, Planet Money and Marketplace. Owens holds a PhD in sociology from Stanford University and a bachelor’s degree from the University of Pennsylvania.

A must-read investigation into why everything feels so expensive.

Robert B. Reich

Former U.S. Secretary of Labor

“Lindsay Owens has written a thrilling true crime story about how the largest corporate monopolies in America have hatched a scheme to pick our pockets. Gouged is the book corporate America does not want you to read.”

“Gouged uncovers a hidden cause of the affordability crisis: algorithms that set prices, which often means tailoring the price for individuals and fixing the price across markets. Corporate greed is nothing new; what’s new is the technology that has made competition, fairness, and transparency obsolete. "

Heather McGhee

Author of The Sum of Us: What Racism Costs Everyone and How We Can Prosper Together

Senator Elizabeth Warren

“Gouged is a must-read for anyone wondering how everything got so damn expensive and who is profiting off your misery. This book is for students renting their first apartment, parents trying to feed their families, travelers paying way too much to fly, and consumers getting ripped off at every turn by AI-fueled pricing schemes."

Rana Foroohar

Author of Homecoming: The Path to Prosperity in a Post-Global World

“Ever have the sneaking suspicion that you’re paying more for something online than you should be, or than your neighbor is? You probably are. And you should be outraged. Lindsay Owens tells us how we got here and what we should do about it. Required reading for all American consumers and policymakers.”

Tim Wu

Author of The Age of Extraction: How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity

“Too much of American business now depends on bilking customers when they are weakest, and gouging has gone from an occasional outrage to a constant aggravation. Lindsay Owens’s fascinating, engaging, and often enraging book will leave you wondering how we let things get this bad and why we can’t do better.”

Helene Olen

Author of Pound Foolish: Exposing the Dark Side of the Personal Finance Industry

“In Gouged, Lindsay Owens reveals how the world is undergoing a revolution in how companies price goods for sale—and, no surprise, corporate America’s predatory financial actions do not favor you. Gouged is not just incisive and revelatory; it is one of the most important books of the year.”

Zachary D. Carter

Author of The Price of Peace: Money, Democracy, and the Life of John Maynard Keynes

“Gouged is a state-of-the-art inquiry into the reinvention of the ripoff happening right now in boardrooms across the country. Lindsay Owens has written an essential portrait of corporate America’s digital underbelly.”

Jennifer Taub

Author of Big Dirty Money: Making White Collar Criminals Pay

“Gouged is an entertaining exposé into the high-tech methods (from dynamic and drip pricing to dark patterns) that big businesses and ruthless employers use to cheat consumers and workers. With this brilliant debut, Lindsay Owens offers us shocking stories and essential strategies we need to fight together for fair prices and wages.”

“Corporate executives must read this book. In Gouged, Lindsay Owens chronicles corporate overreach in pricing. Just because data science and real-time computing can enable efficient and opaque profit maximization doesn’t make it the smart or right thing to do. Gouged brings sunshine to pricing strategies that many would prefer remain in the shadows, exposing practices that are exploitative and supporting us in demanding greater accountability."

Bob Hedges

MIT Digital Fellow and former Visa Chief Data Officer

A must-read investigation into why everything feels so expensive.

Robert B. Reich

Former U.S. Secretary of Labor

"Lindsay Owens exposes how corporations use monopoly power, algorithms, and opaque pricing tactics to drive up costs for consumers - and shows what it will take to fight back."

Heather McGhee

Author of The Sum of Us

Gouged reveals how AI and algorithmic pricing are making competition, fairness, and transparency obsolete, while raising costs for consumers across the economy.”

Helaine Olen

Author of Pound Foolish

“A revelatory account of the new corporate pricing revolution and one of the most important books of the year.”

Jennifer Taub

Author of Big Dirty money

“Owens exposes the sophisticated tools businesses use to squeeze consumers and workers while offering strategies for fighting back.”

Tim Wu

Author of The Age of Extinction

“An engaging and infuriating look at how gouging became a routine part of American life and how we might reverse course.”

Get Updates From Lindsay

Get Updates From Lindsay

For press: To request an advance copy of Gouged or speak with Lindsay Owens about the book contact Lena Little at lena.little@lkl-pr.com

For press: To request an advance copy of Gouged or speak with

Lindsay Owens about the book contact Lena Little at lena.little@lkl-pr.com

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© 2026. All rights reserved.

© 2026. All rights reserved.